Archive

We feel the increasing daily presence of the new currency every day. This is sometimes referred to as the attention economy substantiated by the ability of brands to provide current and attractive content to keep the consumers’ attention. Almost every provider of goods and services has a website, an account on social networks. But this is not enough. In order for a brand not to get lost in the total ocean of news on social networks, authentic content needs to be produced.

Discussion: Awareness and Definition of Individual and Collective Values - the Core Principle of Networking. The example of the innovative tourism network “Vidzemēs". The program of the event includes creative activities under the management of the couch Guntis Kalniņš and an inspiring story about the idea and vision of “Vidzemēs” by Māris Olte.

The participants of the workshop will have the opportunity to get insight of the following topics: multifunctional use of raw materials; the potential of use of plant protein products in industrial production; new, specific solutions of natural products encouraging children and youth to eat healthy; biotechnological production of lactobionic acid and its use in food; effect of edible shells and biodegradable packaging on the shelf-life of products; innovations in processing of fermented cabbage juice, changes of biologically active compounds and volatile compounds of coffee during roasting, effect of the fermentation term on technological and pre biotic properties of rye bread; processing of male bee brood homogenates, as well as information will be provided on studies at the Faculty of Food Technologies of the University of Agriculture.