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Within the framework of Vidzeme Innovation Week, the Development Council of Vidzeme Planning Region is organising an extended meeting of the Development Council and gathering the regional tourism organisations to discuss future plans and topical matters regarding destinations, as well as to jointly plan further cooperation for resolution of matters important for development of Vidzeme region tourism.

What are the biggest challenges and benefits of data based city planning? What are the global trends and how can they help on the local level? The global perspective will be presented in the workshop by the representatives of the companies "Vividly Urban" and "Jāņa Sēta" and Gulbene local government will share experience regarding local challenges and opportunities.

We feel the increasing daily presence of the new currency every day. This is sometimes referred to as the attention economy substantiated by the ability of brands to provide current and attractive content to keep the consumers’ attention. Almost every provider of goods and services has a website, an account on social networks. But this is not enough. In order for a brand not to get lost in the total ocean of news on social networks, authentic content needs to be produced.