There are many players interested in tourism development in Vidzeme region - local governments, professional tourism organisations, regional institutions, networks of entrepreneurs and researchers. Everybody is working by implementing their own vision within the framework of available resources, however, all of them have a common goal - to make Vidzeme more attractive to its visitors. More coordination of activities by ensuring that they supplement each other would benefit promotion of tourism of Vidzeme and individual destinations. More symbiosis is needed in both the visible marketing part, as well as development of products, implementation of projects, involvement of entrepreneurs and other important areas.
Within the framework of Vidzeme Innovation Week, the Development Council of Vidzeme Planning Region is organising an extended meeting of the Development Council and gathering the regional tourism organisations to discuss future plans and topical matters regarding destinations, as well as to jointly plan further cooperation for resolution of matters important for development of Vidzeme region tourism.
