Commercially successful innovations create on average 45% of the market category growth in the biggest global economies. A new innovative product earns EUR 160,000 in Europe during the first year (data sources: Euromonitor and Nielsen).
There is a lot of research, guidelines and methods for creating successful innovations and promoting them on the market within the innovative economy. Still 85-90% of innovations placed on the market are withdrawn as failures within 12-16 months.
The high rates of failing innovations indicate to companies that a success on the innovation market is rare and cannot be predicted. The long-term research of the research organisation “InnoMatrix” in the field of innovation provide the evidence that development of innovation is a field of economics equal to others where there are particular regularities. If these regularities are followed, undertakings and organisations can considerably improve the share of their commercially successful innovations.
“InnoMatrix” has been performing in-depth analysis of the commercially successful innovations since 2011 and has concluded that there are particular algorithms which are repeating in the context of commercially successful innovations.
The workshop is aimed at offering undertakings an opportunity to better understand the components forming commercially successful innovations to be able to apply conclusions to future innovations, thus contributing to their potential future commercial success.
At the workshop we will speak about idea and functional components of commercially successful innovations and about their application on the level of an undertaking in the course of developing innovations.
The target audience of the workshop are the undertakings producing consumer goods.
Lecturer - PhD. oec. cand. Līga Brasliņa, Head of the Research Department of the research organisation "InnoMatrix"
